Launching Soon Melbourne

Don't sell your home until you know what it's actually worth.

Every week, Melbourne sellers accept offers worth hundreds of thousands less than what buyers were actually prepared to pay. The buyers know. The agent knows. You don't. HouseHound shows you what your home is really worth to the people who want it — before you list, before you sign, before it's too late.

Anonymous by defaultYour address is never visible. You decide who sees what, and when.
30 days of real demandVerified buyers. Real offers. No tyre-kickers.
$99 flat, everNever a commission slice. Never a hidden fee.
Waitlist, Pre-launch Free

Get in before everyone else does.

We're launching suburb by suburb across Melbourne. Tell us where you are and we'll let you know the moment your area opens. One email, only when it matters.

Your suburb Optional
No spam, ever Unsubscribe anytime Privacy policy
Data partners REIV Domain CoreLogic 14,000+ Melbourne transactions modelled
The problem

The market knows what your home is worth. You don't.

Your agent shows you sales from six months ago. Domain shows a median. REA shows an average. Cute. None of them can tell you what a real buyer will pay for your home this weekend. That is the entire problem — and it's worth six figures every time it happens.

Price gap
$140k

Average gap between seller expectation and realised sale price.

Aggregated inner Melbourne auction data, 2024.

Off-market gap
1in3

Inner-Melbourne homes traded off-market last year were sold without the seller seeing the full demand for them.

HouseHound analysis of REIV and PEXA settlement data, 2024.

Buyer demand
4.2×

Active buyers for every home available in inner Melbourne right now.

REIV buyer-to-listing ratio, Q1 2025.

Every one of these numbers is the same problem from a different angle: you are negotiating without information that everyone else in the room already has.

How it works

Three steps. Then your agent.

Before your property is listed anywhere. Before any agent gets involved. Before you commit to anything.

1 List

List anonymously for $99.

Your address stays hidden from everyone. No portal listing. No agent. Your property enters the HouseHound buyer network quietly.

How anonymous works Buyers see suburb, property type, bedroom count, and approximate size only. Your street address is never visible until you choose to make contact. You are the only person who can reveal it.
One flat fee, no commission
2 Watch

30 days of real demand data.

Verified buyers signal interest and submit indicative offer prices. Watch demand build in real time on your dashboard.

How buyers are verified Every buyer completes identity verification and submits current pre-approval documentation from an Australian lender. No tyre-kickers.
Live buyer count & offer signals
3 Decide

Your report. Then — if you want — your agent.

At day 30 you receive your full intelligence report. Then choose from matched agents who already have relationships with your interested buyers.

Intelligence first, agent second
How we make money $99 covers your full 30-day window and Demand Report. If you choose to proceed with a matched agent, that agent pays HouseHound a referral fee from their commission. You never pay more than $99.
The product

This is what you get before you list.

Your Demand Report lands on day 30. Real buyer counts, indicative price signals, and a full activity log — so you walk into agent negotiations knowing exactly what the market will bear.

app.househound.com.au/report/demand
My listing › Demand Report
Day 22 of 30 active
30-Day Demand Report · In Progress
3BR Victorian Terrace, Hawthorn VIC
High demand · Score 79/100 14 verified buyers Address hidden from buyers
79 /100
Demand Score
Top 22% in Hawthorn
14Verified buyers
2.8x suburb avg
$1.28MMedian offer signal
4.9% above guide
71%Pre-approved
Ready to act
64%Urgency 60d
High urgency pool
$1.41MHighest signal
15.3% above guide
Demand over time 30-day window
Day 1Day 7Day 14Day 21Day 30
Buyers watching
Offer signals
Today (Day 22)
Buyer breakdown 14 verified
Finance status
Pre-approved
10
Cash buyer
3
Arranging
1
Purchase timeline
Within 30d
6
30–60 days
4
60–90 days
3
90+ days
1
Owner-occupiers9 (64%)
Investors3 (21%)
Downsizers2 (14%)
Offer signal distribution Median: $1.28M
$1.05M$1.15M$1.22M$1.28M$1.35M$1.41M
Median signal $1,280,000 — 4.9% above your guide
Buyer personas 3 key segments
52%
Upgrading family
Pre-approved $1.2M–$1.5M. School zone is the primary driver. Ready to act within 30 days.
29%
Strategic investor
Cash or bridging finance. Analytical, not emotional. Will move fast if numbers stack up.
14%
Downsizer
Strong purchasing power. Motivated by lifestyle. Median budget $1.5M.
Top buyer signals Anonymised · Full IDs to your agent only
01
Buyer #H4821
Family · Pre-approved · Hawthorn resident
Pre-approvedUrgent
$1,410,000
02
Buyer #H7043
Owner-occupier · Cash buyer · Ready now
CashUrgent
$1,360,000
03
Buyer #H2291
Investor · Pre-approved · 60-day timeline
Pre-approved
$1,310,000
04
Buyer #H5508
Family · Pre-approved · School zone priority
Pre-approvedUrgent
$1,280,000
05
Buyer #H9134
Downsizer · Cash · Flexible timeline
Cash
$1,250,000
Full buyer identities and contact details are released to your matched agent only. HouseHound never shares personal buyer information directly with sellers.
Your next step
1
Select your agent
Choose from matched agents who can see your buyer pool
2
Unlock the buyer pool
Your agent gets full access to all 14 verified buyers
3
Go to market informed
Campaign launches with a pre-qualified buyer base in place
Buyer pool active
64% of buyers ready within 60 days.
Your most motivated buyers have a finite window. Optimal campaign launch: within 7 days of your report date.
08days
leftin window
HouseHound recommends
Your median signal is 4.9% above guide. Set your campaign range at $1.25M–$1.38M to maximise bidder competition. 9 of your 14 buyers are in that bracket.

Sample report. All data is real buyer activity — not estimates or averages.

Why we built this

You're about to make a million-dollar decision. Don't make it blind.

Here's the truth nobody in our industry will tell you: by the time you sign with an agent, the most valuable information about your home has already been collected — and you're not the one who has it.

We've spent our careers watching this play out. We built HouseHound so you see what we see, before anyone asks you to make a decision you can't take back.

Every week we watch homeowners take the first offer that feels right. Two months later, an almost identical home up the street sells for a quarter-million more. The first seller never finds out. They go to settlement, sign the papers, and spend the rest of their life never knowing what the market actually thought their home was worth.

That gap — between what your home sells for and what it was actually worth to the people who wanted it most — is the most expensive blind spot in Australian property. And right now, every part of the system is set up to keep you inside it.

HouseHound is the step you take before any of that starts. Before you call an agent. Before you sign anything. Before you find out, too late, what you missed. You see who's actually circling your home. You see what the verified demand looks like. You see what the report says before anyone profits from your decision. It's $99 to list. It's free to join the waitlist. And the only people who don't want you to use it are the ones making money from you not having it.

Jordan currently works in the Australian property industry. HouseHound operates independently of any agency and refers transactions to multiple agents based on suburb expertise — the referral structure is the same regardless of which agent a seller chooses.

— Jordan & Chad Founders, HouseHound · Melbourne
Jordan and Chad, founders of HouseHound
Anonymous
by design
Your address never leaves our servers until you choose to act.
Built in
Melbourne
For this market. We know the suburbs, the cycles, and the agents.
Your home, your control

Built so trust isn't a leap of faith.

Four commitments that hold whether you list, browse, or never come back.

01

Anonymous by default

Your home is never identifiable to buyers, agents, or anyone else until you choose to reveal it. Buyers see suburb, property type, bedroom count, and approximate size. They never see your address. You are the only person who can change that.

02

We never sell your data

HouseHound makes money from $99 listings and from agent referrals if you choose one. We don't sell, license, or share your data with marketing companies, lenders, insurance providers, or anyone else. Not now. Not ever. This isn't a privacy policy clause — it's the entire business model.

03

No surprise referrals

If you choose to sell through an agent, you choose which one. We match you with agents whose buyers are already circling your home — but the commission split is the same whether you pick our match or your own neighbour. We don't have a preferred-partner kickback. There isn't one.

04

You can leave anytime

No subscription. No contract. No lock-in. The $99 listing fee is one-time, and at any point you can delete your listing, delete your account, take your data with you. The waitlist is even simpler — one click to leave, no questions.

Good questions

Things worth asking.

What's the catch?

The catch is that you have to wait. We're launching one Melbourne suburb at a time and we won't open your area until we have enough sellers and verified buyers for the demand intelligence to be real. That's it. There's no upsell, no subscription, no commission slice, no data sale, no surprise fee. $99 is the entire price. We make it work by also charging matched agents a referral fee from their commission — only if you choose to use one — and that's how the business funds itself.

What if only a few buyers show interest in my property?

That is genuinely useful information. If demand is lower than expected, you know it before you have committed to an agent, a price, or a campaign. You can adjust your timing, price expectation, or presentation before anything goes public. Knowing low demand early is worth more than finding out at auction.

Is HouseHound just a lead generator for agents?

No — and here's how we've structured the business to make sure of it. The agent matching at the end of your 30-day window is completely optional. Take your Demand Report and go to your own agent if you prefer. Most sellers find it useful to approach agents who already have relationships with their specific buyers. That is your call to make.

How we make money: You pay $99 for the intelligence. If you choose to match with an agent through HouseHound, that agent pays us a referral fee from their commission. You never pay more than $99.
Will this affect my ability to list publicly later?

No. HouseHound is pre-market and completely anonymous. Your property never appears on REA, Domain, or any public portal. No agent sees your address unless you choose to share it. Your HouseHound window runs before your public campaign, not instead of it.

How are buyers verified? What stops fake offers?

Every buyer completes identity verification and submits current mortgage pre-approval from an Australian lender before they can signal interest in any property. Indicative offers require proof of finance attached. We do not allow anonymous buyer registrations. If a buyer cannot verify, they cannot participate.

What happens to my data if I decide not to proceed?

Your listing and all buyer activity is permanently deleted 30 days after your window closes unless you choose to extend. We do not sell, share, or retain your data. Your address is never visible to buyers at any point. Read our full privacy policy before you sign up.

When does HouseHound launch and how will I know when my suburb is ready?

Throughout 2026, suburb by suburb across inner Melbourne. We're not opening everywhere at once — we're opening properly. When you join the waitlist and select your suburb, you receive a direct email the moment your area goes live. Waitlist members in each suburb get first access, no exceptions.

What we keep hearing

The conversations that built this.

These quotes are from family friends of ours — people we've known for years, who've sold and bought homes in Melbourne, and who told us exactly what it cost to do it blind. Their names are changed. Everything else is verbatim.

Sold my Fitzroy place in 2022… found out MONTHS later that three buyers had been circling my street. The neighbour's house, basically identical to mine, went for $280k more a bit later. Still makes me sick thinking about it honestly. Where was this when I needed it!!
Family friend of Jordan & Chad Fitzroy seller · 2022
Agent said we'd get $1.2m. Got $1.2m. Sold in ten minutes… and that's the thing. Ten minutes. You don't sell something that fast unless buyers think they're getting a steal. I'll never know what we actually left behind and that's what keeps me up.
Family friends of Jordan & Chad Hawthorn sellers · 2024
How does this not already exist?? Seriously. I'm selling my Richmond place next year and there is zero chance I'm signing with an agent before I've seen what you guys show. Why would anyone.
Family friend of Jordan & Chad Richmond seller · listing 2027
Before you list

Don't make a million-dollar decision blind.

HouseHound launches in 2026 and opens one Melbourne suburb at a time. The waitlist decides which suburbs go first. Join now and your first listing is free — and the founder rate of $99 is locked in for life, only for the people on this list.

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